Börsenblatt online asked Thalia for more details about the cooperation. The collaboration with Lengermann & Trieschmann is a first test in this segment and on this scale Thalia Retail Concepts The Hagen chain store announced that the products were sold to the cooperation partner L&T. “The first books should go on sale this week. If the trial is successful, this would be a template for other retail partners in the segment, but no further activities are currently planned,” a spokeswoman said.
The book offer in L&T includes 86 titles, the range is created and managed by Thalia Retail Concepts. “In preliminary talks, it was jointly defined what the rough orientation for the range should be,” the spokeswoman said. “Then a corresponding range proposal was created and a selection of titles was made from this. The focus is on the topics surf, riding a bicycle, Biography, welfare, physical aptitude, Hike, luxury. The range is reviewed regularly.”
In this case there is no shop-in-shop, the merchandise is all over the area ten themed tables – including reading material on the best surf spots in the world, along with the Hasewelle Indoor Surf Area – distributed. These are not marked with the Thalia logo.
According to FashionUnited, Assouline’s travel books are presented alongside the premium segment for women.