Karlie Kloss has friends and, like her, they are also good girls. But neither the modest nor those who stay at home to see them come. Rather than those who have clear ideas, they defend their opinion and line up on high heels to set the pace in the city. Models Olivia Vinten, Ash Foo, Precious Lee and Dilone are tasked with taking Karlie to a party now that she is a mother. “Incredible women that I admire and deeply respect,” says Karlie of the campaign partners for the new Very Good Girl Glam. They all fit the definition that Carolina A. Herrera, creative director of beauty of the brand had in mind when she launched the fragrance of successful heels in 2016: “A dose of mystery, a dose of sensuality, charisma and a delinquent touch. For me, this is what it means to be in good girl.
Who are the new ‘good girls’?
Each of the Good Girls expresses a different aspect of the new fragrance: playful and subtle, feminine and strong, mischievous and mysterious. Each of them – as Chaka Khan sings in I’am every woman, the soundtrack of the campaign – is all woman and she has everything.
Surely many know the face of Olivia Vinten. The 1.79 meters tall Danish model who, with her indomitable blonde hair, has done the biggest fashion shows and the most famous campaigns. Her mother, who was also a model, gave her two good tips to succeed in the profession – be herself and know how to say no – which Olivia follows to her letter.
I think it’s important to talk about my experience in the battle against cancer “
Asian-Canadian Ash Foo has won her battle against cancer by becoming one of the most acclaimed models in the industry. She is an inspiring woman: “I think it’s important to talk about my experience,” she explains. “Being able to contribute something and being that voice that helps our sisters, mothers and daughters seems incredible to me.” She wants Generation Zeta to be aware of the importance of health and good habits. She went through chemotherapy and learned to accept her new face without judgment, something that was “empowering” for her.
Precious Lee, the groundbreaking model from Atlanta, considers herself a “radical self-love”. She brings exuberance and dynamism to her first campaign of hers with Carolina Herrera, a brand she has always admired. “When I moved to New York in one of my first fashion weeks, I got dressed up a lot because I wanted to see the Carolina show. I snuck in! ”, She confesses she now she. “There is something magical. Carolina Herrera and I were destined to meet! ”, She assures her.
When I moved to New York during a fashion week, I dressed up to see Carolina’s show and sneaked in! “
Dilone did not go out of her way to change his appearance to chain him into the dominant aesthetic of a certain time. When her first modeling agency asked her to straighten and tame her curls, the New York model clarified her personality and said “No.” She was fired. “I kept rocking my curls. Being authentic made me feel great, “she says. A year later, she signed with one of the world’s leading modeling agencies.
Iconic Karlie Kloss is the perfect ambassador for all versions of Good Girl. Her son Levi is already one year old and the supermodel and activist is back on the catwalk claiming motherhood: “My mother has always told my sisters and me that beauty comes from within, and that joy, happiness and inner peace arise. when the most beautiful of you radiates. “” The message I am trying to convey is to be strong, authentic and passionate, “she says. The new femininity is sweet. Hooligan, if you will. Elegant and studious. Bold and fun. Plural and diversified. The definition is broadened according to reality.
roses and cherries
Very Good Girl Glam is bold and dazzling, like her stiletto, pink and sparkling with sparkles of glitter. Cherry as an evolution of the currants of the original fragrance, concentrated rose water, vanilla and the woody touch of vetiver give it presence. The ingredients of sustainable origin and the new and unprecedented extraction processes – which allow the recycling of rose water that would normally have been discarded – strengthen its link with today’s trends.
Very Good Girl Glam, by Carolina Herrera, 80 ml, from € 97.95