Coffee ground sportswear.. From sweatshirts to shorts, a new sporty and sustainable line has arrived on the market, made with a new ingredient. Everything stems from an idea by Jason Chen, a Taiwanese businessman in 2009, and S.Caf technology, a low-temperature, high-pressure and energy-saving process, through which it is possible to combine the remains of coffee beans with threads and obtain a new ecological fabric that, thanks to its characteristics and its micropores, is capable of absorbing odors and protecting the skin from UV rays. The fabrics are certified.i Recycling claim standard or global recycling standard: two stamps that attest to the importance of recycling and aim to reduce the consumption of resources (virgin raw materials, water and energy). These standards ensure traceability throughout the entire production process and guarantee the use of recycled material within the products. The novelty will be proposed by Lidl Italy and its brand dedicated to clothing Crivit and the sports-sustainable line will be available from April 4 at the chain’s 700 points of sale.
The colored slippers
Lidl is not new to innovative launches which have often become real trends. One of the best known was that of colored sneakers, produced in a limited edition, which had first conquered half of Europe and then sold out in a very short time also in Italy: sold for 12.99 euros, they had also fueled a thriving online market. on the main sales platforms. A success that prompted the chain to propose them again a few months later, in May of last year, with equal success.
Shoes made with recycled plastic
Hence, then, the launch of a new sustainable production of footwear, the Ocean Bound, produced with plastic recovered from the oceans. Footwear made from 100% recycled plastic (75% of bottles that come from conventional recycling circuits and 25% of plastics collected from beaches and seas): for each pair of Crivit shoes, the equivalent has been recovered, recycled and transformed, depending on the of the size, of 11 (up to 16) PET plastic bottles
March 29, 2022 (change March 29, 2022 | 16:03)
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