PALMWINE IceCREAM: This label combines imported second-hand clothing with Ghanaian design

PALMWINE IceCREAM: This label combines imported second-hand clothing with Ghanaian design

VOGUE: Kusi Kubi, how did you start working on your own label?

Kusi Kubi: Before my trips to Ghana, I used to buy, collect and sew a lot of clothes to give as gifts there, even though no one I know really needs them. Carrying the weight of all these things when traveling made me think about usage and question consumption. Second hand clothing in Africa is a huge industry, we readily accept items from other parts of the world and learn to find a use for them. I wanted to create something new from the old to bring clothes back to life and reduce waste. That was the birth of PALMWINE IceCREAM.

An eclectic mix of different materials, silhouettes and textures has dominated your first two collections. Where does this interest in combining contradictions come from?

He wanted to create a brand that evokes the look, taste and feel of tropical climates. PALMWINE IceCREAM is a mixture of flavors and sensations that at first glance should not necessarily be combined with each other, but that radiate a new and unknown sensation as soon as they come together.

This is also my vision of fashion. When I started, the industry was very selective. We had to follow certain rules to get in here. Today, in 2022, thanks to social networks, people can be creative and deviate from the norms in many ways. My personal style is a mix of different textures, colors and silhouettes. I want to create a world that accepts all these different elements of style. A more playful world.

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You like to use gold in your designs, and you use it a lot. Where does the fascination for this color and this material come from?

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