Prada Sportswear Coming to Ubisoft’s Riders Republic

Prada Sportswear Coming to Ubisoft’s Riders Republic

Ubisoft and Prada have announced a collaboration that now includes sportswear brand Prada Linea Rossa in the game. Republic of Riders with the Prada Beyond The Line event, a special track that can be played alone or in multiplayer. New design elements will appear in the game: the Faction x Prada Linea Rossa skis, the jumbo bike Republic of Riders and the freestyle snowmobile. An avatar suit exclusively designed by Prada will also be presented for Republic of Riders, unlockable by competing in the weekly Shackdaddy Bandit challenges. Finally, starting February 16, new equipment such as bikes, skis, snowboards, and two other original Prada outfits will be added to the game.

“We are delighted to partner with a creative company like Ubisoft to deliver our interpretation of the game world. Republic of Riders it’s all about outdoor sports and performance: the perfect match with the Linea Rossa collection and its DNA. Technology and innovation have always been an integral part of Prada; therefore, we will continue to explore new scenarios whenever interesting opportunities arise for the brand to build original and authentic experiences”, said Lorenzo Bertelli, Marketing Director and Head of Corporate Social Responsibility at Prada Group. Republic of Riders will be able to can be played for free, on PlayStation 5, PlayStation 4, Xbox Series X|S and Xbox One, from 5:00 p.m. on February 10 to 8:00 p.m. on February 14. Players will have free access to base game content throughout the weekend and a 50 percent discount if they wish to purchase the game.