TheirColombian ark, Velez, announced the launch of “Deep in Me”, a new campaign and collection inspired by “magical and feminine power”, with which they seek to honor women during their mother’s season.
“Not all children are human, so in this campaign we want to talk to all those women who have been managers of dreams, projects and businesses. Our brand opens its stages so that all women who dream of something feel identified in this mothers season 2022 ”, explained Claudia Acosta, brand director of Cueros Vélez.
The garments will have a spring aesthetic with floral prints, patterns with botanical elements and the protagonist bee (which represents the tenacity and leadership of the woman), because, according to the brand, it would have the ability to transform her environment.
Likewise, retro style, timeless silhouettes and casual fashion will be the leitmotif of the collection. It will have soft textures and Florencia leather, which, being chromium-free, tries to be more sustainable.
“If we talk about materials, the foliate bait will be present in the boots. Its method of patching enhances the handcrafted luxury that characterizes us and gives a unique touch to each piece, you will not find two alike”, concluded Isabel Giraldo, head Velez design.